mandag, marts 21, 2011

eCouture by Lund

I've taken a stake in a wonderful fashion company: eCouture by Lund with the talentet costume designer Johanne Helger Lund at the helm. Johanne's design are truly and daringly feminine – and to top if off all created in nontoxic eco-cotton, silk etc. with very high regards for the production proces.
We hade created a whole new radical strategy for eCouture, building on the strong and true story in Johanne's design to break drastically with the traditional ways of doing fashion business.
eCouture now has one of the biggest loyal Facebook followings in the Danish fashion industry, with a 100% focus on Johanne's dedication to real women – daring to dress in red.

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