
SBC helps it's clients to set up their business and office, fast, easy and cost effective. The main target group is the growing segment of SMEs going international; international companies establishing themselves in new cities. The main markets are immature Eastern European cities with high growth rates.
SBC believes a main driver for choosing office hotels are psychological: The need for comfort, safety, social interaction, and image. Especially for foreign companies this is important.
The other main driver for the office hotel market is the ‘plug-and-play’ feature: The ease of setting up offices with facilities that actually work in a new town. This especially is true in immature markets, where infra-structure is still somewhat unreliable.
SBC is owned by the entrepreneur B. Schultz, and three business angels including Blå Himmel.
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